CI Feedback

1

Www- A lot more examples of genre and its audience
ebi- More about institutions and ideology
what i will do - find more institutional information and apple it to the essay
2
www- you made several references to several examples of wider context
ebi- More political examples
what i will do - will research into the politcal examples that can be applied to hip hop music
3
www- Good detailed analysis
ebi- Include media effects
What i will do - research different media effects and see how they can be used in my essay
4
www- very detailed knowledge on subject area
ebi- grammer can be improved in places
What I will do -  re-read my all my work and proof check it more effectively

5
www- found one theory
ebi- try to include more
What I will do – use more theory and ensure that more than one is implemented.

Talk about the successful nature of text : Alternative hip hop products such as... had... name supme achievments or failures 

Esablish and Summarise - Tyler and OF have changed the representation of hip hop mainly for

Recreation video feedback

Grade: B

1) Why did you choose this particular recreation and how does it link to your main production?

I chose to work with Vinesh and Ishan as the video She by Tyler the Creator links to Vinesh's CI as it involves POV shots and Ishan's as it is alternative music and links to his CI directly as he focused on Tyler the Creator.


2) What difficulties did you face in producing this recreation?


In the process, we learnt and practised more about different camera shots e.g. POV shots.

3) What are the strengths of the production?


WWW:

Exact timing of task (30 seconds)
Correct hand gestures and facial expressions
Effective editing/camerawork
Accurate shots
Strong camerawork
Good setting/location
Well planned4) What aspects would you look to improve?


EBI:

Lip syncing
Colour correction
Closer to the real costumes for linked production
Missed camera angles e.g. low angle
Mise en scene5) What lessons will you take from this process that will help you with your main production?


Next time, we need to work on lip syncing as it could be improved to match the song.

Recreation Video

Recreation task planning

Your Critical Investigation topic: 

To what extent has alternative hip hop, such as that produced by odd future help establish itself

Your Linked Production brief: 


Length/size of production (e.g. 3 minutes, 5 pages etc.): 

3 min music videoGive an example of an existing media text this is similar to what you plan to produce: 

tyler the creator - she (music video)Give an example of an institution that would produce or distribute your planned production:

Def Jam / Universal
How would your production reach its audience?

Social Networking/Youtube/Vimeo
Who do you plan to work with on this project?

Vandna
Preliminary exercise: Recreation task

Your Year 13 Preliminary Exercise is to produce a 30-second shot-by-shot recreation of an existing text that is similar to the production you are planning 

Recreation task planning

Name of the text you plan to recreate:

Google glass music video

Scene/section you will recreate:

https://www.youtube.com/watch?v=MoA4A4ZdaK4

Location you will use for your recreation:

Green scenes, drama studio

Actors you will require for your recreation:

Ishan

Props/costumes you will require for your recreation:

Casual clothing-t-shirt, chinos, sun glasses, chains and a watch

Equipment you plan to use:

Camera, Tripod, Microphone

Any other relevant information:

May require use of cars and car scenery

Historical Text and Research

NWA - Straight Outta Compton

This rap video is from 1988. The comparison between a video like this and those of Odd future are largely different. The conventional and historic rap music videos like this by NWA demonstrates and encourages violence and negative stereotypes that are not as strong in todays media. The video shows rebellious nature by those performing as the performers look serious and the main content is opposing themselves against the police, by doing this they are giving a negative connotation to the area they are proud to be representing... Compton, LA.

The negative stereotypes are emphasised by the use of lyricism, in which the performers express their hatred of the police by swearing and cursing. The name of the band also emphasises their rebellious nature as they are called Niggaz wit Attitudes.

Comparing this to an alternative rap music video like those of Tyler The creator we can see how the rap genre has evolved and other forms of rap music can still be accepted as these modern groups are also successful. In todays hip-hop there has been a rejection of some of the conventions that were one day making it seem like a negative genre. The rejections are those that of street videos and rapping about such raw content.

Music like that of Odd Future is more personal where rappers are talking about various other subjects rather than representing certain areas and being gangsters. the content of todays hip-hop is much more diverse than when the genre was still establishing itself. The music videos are not as serious as hardcore street videos and they are now produced on sets where the music video can be altered with
effects.

The clothes worn by NWA seem to be simple and plain sweatshirts that do not make them look like celebrities at all however an artist like Tyler, The Creator would wear colourful clothes including high socks and shorts as he enjoys skateboarding also. A rapper in this attire would have been heavily rejected by traditional rappers as this would make them look feminine and would not support the conventions of the genre.

Ferguson, R. (1998). Representing "race": Ideology, identity, and the media. London: Arnold. Gauntlett, D. (2002). Media, gender, and identity: An introduction. London: Routledge. Lacey, N. (1998). Image and representation: Key concepts in media studies. New York: St. Martin's Press. Malik, S. (2002). Representing black Britain a history of black and Asian images on British television. London: SAGE Publications. Perry, I. (2004). Prophets of the hood: Politics and poetics in hip hop. Durham: Duke University Press. Wingwood, G M. (2003). Prospective Study of Exposure to Rap Music Videos and African American Female Adolescents’ Health [http://ajph.aphapublications.org/doi/abs/10.2105/AJPH.93.3.437] Johnson. J D. (1995). Differential gender effects of exposure to rap music on African American adolescents' acceptance of teen dating violence [http://link.springer.com/article/10.1007/BF01544683#page-2] Brown, J D. (2006)Sexy Media Matter: Exposure to Sexual Content in Music, Movies, Television, and Magazines Predicts Black and White Adolescents' Sexual Behavior [http://pediatrics.aappublications.org/content/117/4/1018.short] DuRant R H. (1997). Tobacco and alcohol use behaviors portrayed in music videos: a content analysis. [http://ajph.aphapublications.org/doi/abs/10.2105/AJPH.87.7.1131]

Bibliography

Rap music and street consciousness

By: Keyes, Cheryl Lynette.
University of Illinois Press
2002

Black noise: rap music and black culture in contemporary America

By: Rose, Tricia.
University Press of New England
1994

Bleep! censoring rock and rap music

By: Winfield, Betty Houchin.
Greenwood Press
1999


Droppin' Science: Critical Essays on Rap Music and Hip Hop Culture by William Eric Perkins
The Hip Hop Years: The history of rap By Alex Ogg

Free Stylin': How Hip Hop changed the fashion industry by

Hip Hop Culture in College Students Lives by Emery Patcheur

Culture and gender inequality. N.p., n.d. Web. 5 Jan. 2014

Children & Violence – Calouste Gulbenkian

Continuum – Vol 18, 2004, 4^th Dec 2004

Discrimination in wealth and power intergroup structures. N.p., n.d. Web. 5 Jan. 2014.

Rose, Tricia. The hip hop wars: what we talk about when we talk about hip hop--and why it matters. New York: BasicCivitas, 2008.

Clay, Andreana. "Keepin' It Real: Black Youth, Hip-Hop Culture, And Black Identity." American Behavioral Scientist 46.10 (2003): 1346-1358. Print.

Keyes, Cheryl Lynette. Rap music and street consciousness. Urbana: University of Illinois Press, 2002. Print.

Railton, Diane, and Paul Watson. Music video and the politics of representation. Edinburgh: Edinburgh University Press, 2011. Print.

Weitzer, Ronald . "Misogyny in Rap Music." Misogyny in Rap Music. N.p., 19 Feb. 2009

Magazines

Media Magazine Issue 45, September 2013.

Media magazine Dec 2012, Issue 42.

Internet

"The Truth: Hip Hop." The Truth Hip Hop RSS. N.p., n.d. Web. 13 Jan. 2014. <http://hiphopvtheworld.edublogs.org/2011/03/28/negative-effects-of-rap-and-hip-hop/>.

"Is Hip Hop Destroying Black America?."RapRehab. N.p., n.d. Web. 12 Jan. 2014. <http://raprehab.com/is-hip-hop-destroying-black-america/>.

G. Armstrong, Edward. "Gangsta Misogyny by Edward G. Armstrong - JCJPC, Volume 8, Issue 2." Gangsta Misogyny by Edward G. Armstrong - JCJPC, Volume 8, Issue 2. N.p., n.d. Web. 2 Dec. 2013. <http://www.albany.edu/scj/jcjpc/vol8is2/armstrong.html>.

Revisionword.co.uk, AS & A2 Sociology, Revision Content, Young.

Authenticity within hip-hop and other cultures threatened with assimilation

by K McLeod

http://books.google.co.uk/books?hl=en&lr=&id=2HkEnRhRPCkC&oi=fnd&pg=PR7&dq=alternative+hip+hop&ots=eAFSzkRkTz&sig=uJGNLYtKF6DU6Vs_DGgJMQ5UtlU#v=onepage&q=alternative%20hip%20hop&f=false